Bough Financial Group Privacy Policy

Last updated: August 10, 2026

Bough Financial Group Inc. (“Bough Financial Group,” “we,” “us” or “our”) respects your privacy and is committed to protecting the personal information entrusted to us.

This Privacy Policy explains how we collect, use, disclose, store and protect personal information through our website, online forms, appointment-booking tools and related communications.

Bough Financial Group Inc. provides insurance and financial services in Ontario, Canada.

Depending on how you interact with us, we may collect personal information that you voluntarily provide, including:

• Your name
• Email address
• Telephone number
• City or general location
• Preferred contact method
• Appointment information
• Information about the insurance or financial services you are interested in
• Your child’s first name, age or date of birth when requesting information about children’s insurance
• General budget, coverage or planning preferences
• Information included in a message, comments field or other communication
• Marketing and communication preferences

We may also automatically collect limited technical information when you visit our website, including:

• Internet Protocol address
• Browser and device type
• Pages visited
• Approximate location
• Referral source
• Date and time of visits
• Website interactions
• Cookie and analytics information

Please do not submit sensitive personal information through our general website forms, email or appointment-booking tools.

This includes:

• Social Insurance Numbers
• Detailed medical or health information
• Banking or payment information
• Government identification numbers
• Insurance account or policy numbers
• Passwords
• Copies of identification documents

If sensitive information is required for an insurance application or financial transaction, it will be collected separately through an appropriate application process, secure system or direct discussion with your advisor.

Our children’s insurance services are intended for parents and legal guardians. Children should not submit personal information directly through this website.

A parent or legal guardian may provide limited information about a child, such as the child’s first name, age or date of birth, when requesting an insurance estimate or consultation.

By submitting information about a child, you confirm that you are the child’s parent or legal guardian, or that you otherwise have the legal authority to provide the information.

We limit the collection of children’s information to what is reasonably necessary to respond to the parent or guardian’s request.

We may use personal information to:

• Respond to inquiries
• Prepare for and schedule meetings
• Provide general insurance or financial-planning information
• Prepare preliminary estimates or discuss possible coverage options
• Follow up on requested products or services
• Assist with insurance applications when you choose to proceed
• Maintain client and prospect records
• Deliver and administer our services
• Communicate about existing applications, policies or accounts
• Improve our website, forms, communications and services
• Detect or prevent fraud, misuse, security incidents or technical problems
• Meet legal, regulatory, compliance and record-keeping obligations
• Send promotional communications when we have the required consent or are otherwise permitted by law

A website estimate or preliminary discussion is for general informational purposes and is not a guarantee of eligibility, approval, pricing, policy values or coverage. Final terms are determined by the applicable insurer.

We collect, use and disclose personal information with your knowledge and consent, except where otherwise permitted or required by law.

Consent may be express or implied depending on the nature and sensitivity of the information and the circumstances in which it is collected.

You may withdraw your consent, subject to reasonable notice and any legal, contractual, regulatory or record-keeping restrictions. Withdrawing consent may limit our ability to provide certain services or continue assisting with an application.

Submitting an inquiry or booking a meeting does not automatically subscribe you to ongoing promotional emails unless you separately consent or the communication is otherwise permitted by law.

Where required, marketing emails will identify Bough Financial Group and include an unsubscribe option. You may unsubscribe at any time by using the link provided in the message or by contacting us.

We may still send non-promotional communications relating to an inquiry, appointment, application, policy, account or service you requested.

We do not sell or rent personal information.

We may share personal information when reasonably necessary with:

• Insurance companies, managing general agencies and other product providers when you request information or choose to proceed with an application
• Technology and service providers that assist with website hosting, online forms, customer relationship management, appointment scheduling, email, video meetings, analytics and cybersecurity
• Professional advisors, auditors, compliance personnel or regulators where necessary
• Government, regulatory, law-enforcement or legal authorities where permitted or required by law
• Another organization in connection with a proposed or completed business transaction, subject to appropriate confidentiality and legal requirements

We only provide service providers with the information reasonably necessary to perform their services.

We use third-party service providers, including GoDaddy, HubSpot, Microsoft, Zoom and Google services, to operate our website, manage inquiries, schedule meetings, communicate with clients and protect our website from spam or misuse.

These providers may process or store personal information outside Ontario or Canada. When information is processed in another jurisdiction, it may be subject to the laws of that jurisdiction and may be accessible to its courts, governments, law-enforcement agencies or regulatory authorities.

We remain responsible for personal information under our control and take reasonable steps to ensure that service providers protect it appropriately.

Our website and service providers may use cookies, analytics tools and similar technologies to:

• Enable website functionality
• Remember preferences
• Understand website traffic and visitor interactions
• Improve website performance
• Measure advertising effectiveness
• Detect spam, fraud or misuse

Some cookies are necessary for the website to function. Other cookies may be controlled through your browser settings or an available cookie-consent tool.

Disabling cookies may affect certain website features.

Our website may use Google reCAPTCHA to prevent spam and abuse. Google’s Privacy Policy and Terms of Service may apply to its processing of information.

We use reasonable physical, administrative and technical safeguards appropriate to the sensitivity of the information, which may include:

• Limiting access to authorized individuals
• Using password-protected accounts and systems
• Using reputable service providers
• Applying account and device security controls
• Using secure application systems when sensitive information is required
• Training and internal privacy practices
• Reviewing access and retention where appropriate

No method of internet transmission or electronic storage is completely secure. We cannot guarantee absolute security, and you should avoid sending sensitive information through unsecured email or general website forms.

We keep personal information only for as long as reasonably necessary to:

• Fulfil the purposes for which it was collected
• Provide requested services
• Maintain appropriate business and client records
• Meet insurance-industry, legal, tax, compliance and regulatory requirements
• Resolve disputes or enforce agreements

Retention periods may vary depending on the type of information and the reason it was collected.

When personal information is no longer required, we take reasonable steps to securely delete, destroy or anonymize it, subject to applicable record-keeping obligations and technical limitations such as backup systems.

We take reasonable steps to keep personal information accurate, complete and current where necessary.

Please contact us if your information changes or if you believe the information we hold is inaccurate.

Subject to applicable law and certain exceptions, you may request to:

• Access the personal information we hold about you
• Learn how your information has been used or disclosed
• Correct or update inaccurate information
• Withdraw consent
• Change your communication preferences
• Request the deletion of information that we are not legally or contractually required to retain
• Ask questions or make a complaint about our privacy practices

We may need to verify your identity before completing a request. We will respond within the time required by applicable law.

If we become aware of a privacy or security incident involving personal information, we will investigate and take appropriate steps to contain and address it.

Where required by law, we will notify affected individuals and report the incident to the appropriate regulatory authority.

Our website may contain links to websites, forms or services operated by third parties, including insurers and other service providers.

We are not responsible for the content, security or privacy practices of third-party websites. We encourage you to review their privacy policies before providing personal information.

We may update this Privacy Policy periodically to reflect changes to our services, technology, business practices or legal obligations.

The “Last updated” date at the top indicates when this policy was most recently revised. The updated version will be posted on this website.

Bough Financial Group Inc. has designated Devon Bough as the person responsible for privacy-related questions and requests.

Privacy Officer: Devon Bough
Company: Bough Financial Group Inc.
Address: 329 Second Street West, Cornwall, Ontario, Canada
Telephone: 613-932-6239
Website: boughfinancialgroup.com

You may contact us through the contact form on our website regarding:

• Access or correction requests
• Withdrawal of consent
• Marketing preferences
• Privacy questions
• Complaints about how personal information has been handled

We will review and respond to privacy concerns in a reasonable and appropriate manner. If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada.

This Privacy Policy is intended to describe our privacy practices and support compliance with applicable Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act.