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Protect the People Who Matter Most

Life insurance can help protect your family’s income, home and future if the unexpected happens. Get straightforward advice and compare coverage options from leading Canadian insurance providers.

Get A Free Quote

Would Your Family Be Financially Okay Without Your Income?

Your income supports more than the monthly bills. It helps provide the home, opportunities and future you’re building together. Life insurance creates financial support for the people who depend on you if you’re no longer there to provide it.

Explore Your Options

Protect More Than Just a Mortgage

Replace Your Income

Replace Your Income

Replace Your Income

Help your family continue managing everyday expenses and maintaining their standard of living.

Pay Off Major Debts

Replace Your Income

Replace Your Income

Provide money for a mortgage, loans and other financial obligations.

Protect Your Children’s Future

Protect Your Children’s Future

Protect Your Children’s Future

Help preserve plans for childcare, education and important future opportunities.

Cover Final Expenses

Protect Your Children’s Future

Protect Your Children’s Future

Reduce the immediate financial pressure placed on your family.

Life Insurance Built for you

Term Life Insurance

Cash-Value Life Insurance

Permanent Life Insurance

Affordable coverage for a specific period, commonly 10, 20, 25 or 30 years.

Term insurance is commonly used to:

  • Replace income
  • Protect a mortgage
  • Cover debts
  • Protect children while they are dependent

Help Me Compare

Permanent Life Insurance

Cash-Value Life Insurance

Permanent Life Insurance

Lifetime protection designed to remain in place as long as the policy requirements are met.

Permanent coverage may help with:

  • Final expenses
  • Estate planning
  • Leaving an inheritance
  • Business planning
  • Long-term family protection

HELP ME COMPARE

Cash-Value Life Insurance

Cash-Value Life Insurance

Cash-Value Life Insurance

Participating whole life and universal life policies can combine permanent protection with opportunities to build value inside the policy.

These strategies may be appropriate for:

  • Estate and tax planning
  • Business owners
  • Intergenerational wealth
  • Children’s permanent coverage

HELP ME COMPARE

Term Insurance vs Permanent Insurance

Term Insurance

  • Coverage for a set period
  • Generally lower initial premiums
  • Well suited for mortgages and income protection
  • Often provides more coverage for a lower starting cost
  • Does not  build cash value

Permanent Insurance

  • Designed to provide lifelong coverage
  • Generally higher premiums
  • May build cash value
  • Can support estate and legacy planning
  • Useful for permanent financial needs

What is right for me?

There is no single “best” type of life insurance. The right option depends on what you’re protecting, how long you need coverage and what fits comfortably within your budget.

Discuss my Options

Life Insurance or Bank Mortgage Insurance?

Mortgage insurance offered through a lender can be convenient, but personally owned life insurance may provide more flexibility and control.

With individually owned coverage:

  • You choose the beneficiary
  • The coverage isn’t tied to one lender
  • The death benefit does not automatically decline with your mortgage
  • Your beneficiary decides how to use the proceeds
  • Your policy may remain in place if you move or refinance



Coverage, eligibility and policy terms vary. Recommendations should be based on your personal needs and the actual insurance contract.

Review my Current Coverage

Straightforward Advice From a Local Advisor

I’m Devon Bough, founder and principal advisor of Bough Financial Group. As a husband and father of two young daughters, I understand that life insurance is about much more than buying a policy. It’s about making sure the people you love can stay in their home, maintain their lifestyle and continue building the future you planned together.


Based in Cornwall, Ontario, I help families and business owners compare life insurance options from leading Canadian providers. My goal is to make the process clear and approachable, without confusing jargon, unnecessary pressure or one-size-fits-all recommendations.

Whether you’re protecting a growing family, covering a mortgage, planning for your business or building a lasting legacy, I’ll help you understand your options and choose coverage that fits your needs and budget.



Devon Bough, BASc, CHS
Founder & Principal Advisor
Bough Financial Group Inc.



Book with Devon

Frequently Asked Questions

Please reach us at devon@boughfinancialgroup.com if you cannot find an answer to your question.

The right amount depends on your income, debts, mortgage, children, existing savings and future goals. We’ll complete a needs analysis rather than choosing an arbitrary amount.

Pricing depends on factors including your age, health, smoking status, coverage amount and policy type. Term insurance is generally the most affordable place to begin.

Not always. Some applications only require health questions, while others may require additional medical information or testing.

Employer coverage is valuable, but it may be limited and could end if you leave your job. Personally owned insurance can provide additional control and continuity.

Depending on the policy, you may be able to adjust, renew or convert your coverage. Major life changes are also a good reason to review your plan.

Get Your Free Life Insurance Quote

Copyright © 2026 Bough Financial Group - All Rights Reserved.


This page provides general information only and does not constitute insurance, financial, tax or legal advice. Coverage is subject to eligibility, underwriting and policy terms. Premiums and policy values vary by product. Dividends and certain projected values are not guaranteed.

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